media planning Archives - Six Pixels of Separation

What A Brand Wants. What A Brand Needs.

I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know

For the record: don’t be against programmatic. Programmatic is scary business for the marketing industry, but it’s here and it

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it

How long do people engage with your media and content? This is the question that publishers must answer to media

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook‘s historical initial public offering,

The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display

I saw Google‘s new media and Web measurement tool, Google Ad Planner, yesterday in action. It’s scary good. To date,

In another step to making itself self-aware, Google announced this week that it has spent the past year working with