What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
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As Seen On TV – Media Hacking The Tube
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure,
Continue readingGetting Over The Lazy
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that
Continue readingThe End Of Change. The End Of Unusual.
What if everything we see in our New Media world is not one of change? What if there is nothing
Continue readingThe Biggest Mistake Brands Make When It Comes To Social Media
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
Continue readingTwitter Doesn't Do Everything Well
Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its
Continue readingDigital Storyteller
The concept of transmedia and Digital Storytelling is the new Social Media. You can’t throw a Digital Marketing Strategist without
Continue readingWhen Love Comes To Town – A Mass Media Love Story
People say that Mass Media doesn’t matter anymore. People say that Blogging and online social networks are the new reality.
Continue readingBenchmarking The Internet Against TV
Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one
Continue readingStep Away From The Desk
The idea of the Digital Nomad (now, also an online community courtesy of Dell) has been lingering and pushing forward
Continue readingEthics In Blogging For Dollars
Some people buy magazines and don’t mind the advertorials at all. Some people pay for cable and don’t mind spending
Continue readingTV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly
TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month
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