Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this:
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A Basic PR Blunder That Most PR Professionals Make… Constantly
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint
Continue readingDeliver Value
What may seem like value to you may well be spam to the person you’re sending it to. This is
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