Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
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All Ads Are Not Created Equal
It’s not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute
Continue readingHow Ideas Bounce From One Person's Head To Another.
How do ideas get shared? How does that change in a digital economy? Evan Williams has done more than you.
Continue readingJournalism Is Not Content Marketing
I’m a rare breed. I started off my professional career as a journalist. The truth is, that I still don’t
Continue readingThe Current State Of Advertising's Business
Where is the world of advertising at today? It’s easy to say that advertising is dead (it’s not). Here is
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingAre Podcasts Worth More Than An MBA?
How you learn may not be as important as where you learn. There’s this meme-like image that resurfaces every now
Continue readingThe Anemic State Of Content And News
You’re probably not reading this. Still, there is a very strong likelihood that you have already shared this article. Even
Continue readingDon't Confuse An Influencer With Influencer Marketing
Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with
Continue readingFacebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingA More Elegant Question About Publishing And Money
How are publishers going to make money? That is the question that everyone in the media wants an answer to.
Continue readingHumans First. Technology Second.
It seems simple enough. Let’s put each other first, before the technology. What is simple is not often what we
Continue readingThe Big Buzz At Social Media Marketing World
There’s only one thing left for those in social media marketing to talk about. It was a busy two days
Continue readingA Dying Breed
With each passing day, the blogger – as we have known them to date – is fading. That may sound
Continue readingPoets And Plumbers And The Future Of Advertising
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes…
Continue readingThe New(ish) Trend Of Publishing Within Publishing
Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
Continue readingI, For One, Welcome Our Algorithm Overlords
Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new
Continue readingBots And The Next Wave Of Marketing
Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This
Continue readingThe Digital Economy's Privacy Problem
What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create
Continue readingA More Elegant Question About Ad Blocking
Ad blocking is a huge problem. And, if you don’t think ad blocking is a huge problem, consider that it
Continue readingAmp Up Your Marketing Chops… Welcome To The Art Of Marketing
Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind
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