It’s a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens
Continue readingTag: media
Is The Publish Button Evil?
The ability to publish content was once one of the most valuable forces in the world. “The pen is mightier
Continue readingApple Is Laughing All The Way To The Bank
I went from a non-believer to a believer. I love Apple. There, I said it. It’s not a tough thing
Continue readingThe Conflict Of Media… And Digital Media
Well, this is uncomfortable. I spend a lot of time – in boardrooms and on stages across the world –
Continue readingWhat You Don't Know About David Carr
**David Carr was one of my secret weapons.** I once, jokingly, referred to myself as a *”Media Hacker”*. The title
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingSometimes Data Is Just Data
**So, how is all of that data working out for you?** There have been two stories in the news that
Continue readingIn A World Of Stuntvertising, Taylor Swift Schools Brands
**Make them cry.** When speaking to marketers about what kind of advertising works, the answer still remains the same: brands
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingThe Thing About Serial And The Golden Age Of Podcasting
**”Did you catch the season finale of Serial?”** If you’re into podcasting (like I am), there is not a finer
Continue readingContent Marketing Is Dead (But There's Always This)…
**Content Marketing is dead. Right? That didn’t take long.** I’ve been reading this notion of *”too much content and not
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingMedia Redefined
When you think of someone who understand the state of media, who do you think of? One of the most
Continue readingHow To Blog In 2014
I still love to blog… how about you? It’s amazing to me how I often I get asked about blogging
Continue readingHow Your Brand Should Tell A Beautiful Story
Before you do anything, please watch this: It’s almost perfect, isn’t it? I don’t even own that much clothing from
Continue readingThe Five Business Books That Permanently Changed My Life
We buy a lot of books. Many of them don’t get read. Sadly. I’m just as guilty as the next
Continue readingThe True Omni-Channel Is Convergence
Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingNative Advertising Is Everybody's Problem
Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native
Continue readingBe An Advocate For Your Consumer
Who doesn’t want their brand to be more likeable? Ultimately, we are in service of other people. This makes a
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