Who doesn’t want their brand to be more likeable? Ultimately, we are in service of other people. This makes a
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A Story Of Character
Doomsday Scenario. If you have ever given a presentation in public, you have thought about the Doomsday Scenario. It can
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingFalling Short Of Your Best
It sucks when you don’t do your best. I am very tough on the work that I put out into
Continue readingHow To Make Everything You Say A Treasure To Your Audience
My first time attending the TED conference was a bit of a disaster. In fact, it’s a miracle that I
Continue readingFacebook On The Brain
Facebook is messing with your mind, people… what’s wrong with you? (say that with an accent like an old dude
Continue readingSharing, Celebrating And Selling Your Favorite Authors
There is nothing that inspires me more than a great book. Yes, I love the power of connecting to content
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingIs Your Work Your Hobby?
I tried to take electric bass lessons. It didn’t last long. I know so many people who attempt to start
Continue readingHow To Be A Recognized Authority
Do you define yourself as an authority in your industry? Does it really even bear repeating that if you’re the
Continue readingThe Business Of Creativity
It’s the question we all want answered: where does creativity comes from (and how can I get me some of
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingWhy Did I Sell Twist Image (And Other Questions)?
Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingFacebook And A New Era In Paid Media
Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in
Continue readingDon't Blame Brands (Always) In A Time Of Crisis
The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic
Continue readingIt's A Small (And Strange) World After All, Brands
How much control does a company really have over their brand? Never has this question in business been asked more
Continue readingAwards Worth Winning
Are you cynical of people who win awards or make some kind of bestsellers list? Whether it’s the New York
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingNetflix And The Future Of Television
Netflix has done what Blockbuster could not do. But it’s about much more than a streaming technology. TV has become
Continue readingThe Blog Turns 20 This Year
Can you believe it? I had to re-read the headline a couple of times as well. Yesterday, The Guardian posted
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