At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for
Continue readingTag: media
The Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingCopying Apple
It’s like an itch that you just can’t scratch. Something has been bothering me, lately. It’s not overt. It’s not
Continue readingOn Death And Dying Brands
The new art of branding. How many painters do you know in your city or town? Not the kind with
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingIs Amazon The Future Of Media?
What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013),
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingDo You Need A Degree In Digital Marketing And Social Media?
How important is a formal education for a career in marketing? I get asked this question a lot. Most people
Continue readingThe Future Of Personalized Pricing
Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see
Continue readingMarketing Must Adapt To The New Reader
It’s strange to say this, but we’re reading more than ever. We may not be reading Hemingway… but then again,
Continue readingIs The iPad The New TV?
I’ve been noticing a new media habit emerge. There used to be a time in the evening, when I would
Continue readingWhy Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingThe Power Of Curiosity And Creativity
You must watch this. I had the pleasure of attending a private event, Google Zeitgeist, in Phoenix this past week.
Continue readingThe Homogeny Of Social Media
What happened to the idea that social media would be a different kind of media? As I sat in the
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingThe iPad Should Be Free
Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor
Continue readingThe Master Of Media
Who is the master of media? Two words: Clay Shirky. I believe that Clay Shirky is the Marshall McLuhan of
Continue readingThe Gift Of Facebook
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook’s main revenue
Continue readingThe Resurrection Of Podcasting
Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly
Continue readingThe Problem With Time Spent
How long do people engage with your media and content? This is the question that publishers must answer to media
Continue readingThe Misery Of Monetization
Do you know which brands struggle with monetization? It’s not a trick question and the answer is pretty obvious: any
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