Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
Continue readingTag: media
The Art Of Fake Familiarity
Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this:
Continue readingWhat New Media Has Taught Us About Truth
With each tragedy comes new learning. There is no way to make any sense of the madness that transpired this
Continue readingGrow Your Company Or Be Active On Social Media?
Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like
Continue readingIndependence. Forever.
Happy Fourth Of July. I have a soft spot for any day that celebrates independence. This blog is about independence.
Continue readingYou Can't Pay Me To Do That
At what price integrity? There was book on the future of advertising (or media… or something) that was being offered
Continue readingAre Startups The Future Of Media?
Who holds the future of media in their hands? If you take a serious look at the media world, there
Continue readingThe Most Depressing Thing Happening In Digital Right Now
Yesterday it was about how great Kickstarter is. Today is about how big of a kick in the gut the
Continue readingThis Disease Called Blogging
Why do you blog? Why should you blog? One of my most favorite people is Gini Dietrich from Arment Dietrich
Continue readingIs Social Media Too Good To Be True?
Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and
Continue readingFacebook Should Not Be Treated like Other Media
What is Facebook? It seems like an easy enough question to answer, doesn’t it? If you ask the co-founder, chairman
Continue readingLeaving Facebook
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook‘s historical initial public offering,
Continue readingThe Foundation Of Social Business
Too many companies still struggle with social media. Here’s the newsflash: some of the smarter businesses have moved on. It’s
Continue readingThe Old (Evolving) Rules
Are rules set and permanent? That’s obviously not the case – especially when it comes to social media. I’ve recently
Continue readingThe City Of The Future
Are you fascinated by humanity? Great ideas happen when we come together as a group of people. This is why
Continue readingThe Church And State Of Advertising
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into
Continue readingThe New Media Diet
How much media can you switch through in an hour? For years, new media speakers would tell the story of
Continue readingAre Those Robots or People Clicking on Your Site?
The robots have landed. It should come as no surprise to you that some of the traffic to your websites
Continue readingThe Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue readingRise Of The Indie Brand
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address
Continue readingTurn Off, Tune Out, Drop In
Is your head buried in your lap? After attending the TED 2012 conference in Long Beach, California last week, I
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