Digital Marketing may not be booming (it’s close to it though) and the future is healthy. eMarketer had a news
Continue readingTag: media
Banner Advertising… On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads
Continue readingHow To Prove The Value Of Social Media
I’m very lucky. I get all kinds of cool emails, direct messages via Twitter and messages on Facebook. People ask
Continue readingAll The News – All The Time
Do you remember when the Internet first came "online"? I do. Many media pundits talked about that moment as the
Continue readingMy Conversation Can Beat Up Your Conversation
Have you ever wondered why so many Bloggers and people interested in creating content online obsess and constantly refresh their
Continue readingRSS Advertising Yes – Podcast Advertising No
"’RSS and podcasting have both gone a little bit silent,’ he said. ‘Podcasting is a bust, and RSS was lumped
Continue readingContent Play
I need to find the source for the quote: "reputation is the new PageRank." I’ve been thinking a lot about
Continue readingIs Witnessing The Same As Being A Journalist?
After listening to one of my favourite Podcasts, For Immediate Release – The Hobson and Holtz Report, I was struck
Continue readingWhat If Everything We Knew About Marketing And Advertising Until Now Was An Anomaly?
Just a blip in the history of the world. Didn’t really mean much of anything, and was only the first
Continue readingCommunications And Conversations Are Not The Same Thing
I’ve spent the past few days speaking at two very different Government events (one in Ottawa and one in Toronto).
Continue readingWhy Oprah Winfrey Loves Podcasting But Grapples With Online Social Networks
Have you noticed that Oprah Winfrey is pretty much owning the top slots in the Podcast world lately? Oprah’s Book
Continue readingEpic 2015 – The Future Of Media
I know this has been floating around for a while, but I was listening to a recent episode of the
Continue reading15 Reasons Why Blogging Matters More Than Ever
Just this week I gave my full-day seminar on Social Media Marketing for IAB Canada – Interactive Advertising Bureau –
Continue readingOnline Social Networks And Advertising Don't Mix
With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the
Continue readingThe Google Effect Goes Mass Media
Long-time followers of the Six Pixels of Separation Blog know about our tireless efforts to continually pound into and each
Continue readingPodcasting – You're Listening… You're Really, Really Listening
By the looks of this news item from eMarketer: Heard The Latest About Podcasting? it seems like Consumer adoption to
Continue readingTales From The Fishbowl – The Top Four Shifts In Media
Everybody has multiple customer service complaints. It’s human nature to tell and share a story once you feel that you
Continue readingMarketing Needs To Understand That Social Media Is Like Punk Music
Crazy snow storm and New Year’s Day – U2 could not sing closer to the truth – "all is quiet
Continue readingBloggers Pass Journalists On The Credibility Barometer – Mark This Day
Several years back, I was asked to speak in Toronto at a two-day conference called, Leveraging Blogs For Corporate Communications
Continue readingHow To Monetize Your Podcast
I know the title of this Blog posting is enough to make Hugh McGuire from LibriVox throw up. In fact,
Continue readingThe New York Times Further Validates That Content Is Media
One of my favourite quotes this past year came from Arthur Sulzberger (Owner, Chairman and Publisher, The New York Times).
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Never another podcast episode or article 