Spoiler alert: I dropped out of university. It’s true. I entered university with the best of intentions. At the same
Continue readingTag: mediapost
The Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingThe Merits Of "Like" When It Comes To Real Relationships In Marketing
Episode #350 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #350 – Can't Buy Me Like With Bob Garfield And Doug Levy
Welcome to episode #350 of Six Pixels Of Separation – The Twist Image Podcast. There’s a new book in town
Continue readingYou Must Read This!
What has become of the words that we read? There are many converging forces that could lead you to believe
Continue readingEnd Of Blogs
I love my blog. I love your blog. I love blogs. Call me old-fashioned. Loving blogs has nothing to do
Continue readingAre Consumers Smart Enough For Smart TV?
Smart TV growth is about to explode. That’s the news out of MediaPost yesterday according to the article: Smart TV
Continue readingThe Content Crash
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingMaybe Nobody Knows Nothing
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingMarketing Must Adapt To The New Reader
It’s strange to say this, but we’re reading more than ever. We may not be reading Hemingway… but then again,
Continue readingUnderstanding The Digital Marketing Agency
There is a push for Digital Marketing agencies to become full-service agencies. If that isn’t the truth, there is another
Continue readingWhere To Put The Blame
Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used
Continue readingThe Pioneers Of Online Advertising
Episode #320 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #320 – The Early Days Of Online Advertising With Cory Treffiletti
Welcome to episode #320 of Six Pixels Of Separation – The Twist Image Podcast. Banner advertising took hold in 1994.
Continue readingThe Power Of Direct Relationships
The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with
Continue readingThe Era Of Exponential Marketing
Most everything we look at in the marketing realm is linear. We’ll look at things like mobile adoption and it’s
Continue readingT-Commerce And The Rise Of Tablet Shopping
Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does
Continue readingWhat You Need To Know About Facebook, Content And Brands
It’s all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who
Continue readingThe E-commerce Tipping Point
The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does
Continue reading
Never another podcast episode or article 