You can’t have it both ways. Someone is going to have to break the bad news to the consumers. You
Continue readingTag: mediapost
The Face Of Facebook
Is Facebook making us all the same? We have our unique friends and interests meshed with our families, with a
Continue readingThe Year Of Mobile? Sounds Like The Month Of The Smartphone
Are smartphones now mass? By the sounds of the MediaPost article, Santa’s Surprise: Smartphones Go Mass (published yesterday), it’s definitely
Continue readingThe Moment You've All Been Waiting For…
When will Digital Media take over from television as the number one medium of choice by marketers? According to the
Continue readingThe Shift To TV Everywhere
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night,
Continue readingThe Main Lesson That Digital Offers The World
True story… I was making my way through the airport magazine shop and did my usual pit stop by the
Continue readingOnline Advertising's Greatest Trick
The greatest trick the Devil ever pulled was convincing the world he didn’t exist. The greatest trick online advertising ever
Continue readingWhat Type Of Advertising Has The Most Influence?
You would think that the shift is clear. That true influence when it comes to advertising comes from channels that
Continue readingDo You Need A Mobile Version Of Your Website?
No. You do not need a mobile version of your website. Creating a mobile version of your website is like
Continue readingTV Everywhere
If screens become ubiquitous at every turn, does this change TV and what it means to our society? We’re no
Continue readingThe Ugly Truth About Business Models And The Advertising Scapegoat
Here’s a thought: when you’re developing your business, think about the revenue model as you’re developing your product or service.
Continue readingWhen Mobile Eats The Internet's Lunch
As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web?
Continue readingThe New Mass Media Is The iPad
The iPad had a good week. No, I’m not talking about the swirling rumors of the iPad 2. Apple let
Continue readingContent Pays
Here’s a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything
Continue readingOnline Advertising Sucks
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may
Continue readingThe Big(ger) Marketing Shift
If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingSix Links Worthy Of Your Attention #18
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSocial Media Is A Big Waste Of Time
You know the drill, the minute something becomes popular, some report comes out making claims about how much money is
Continue readingAdvertisers Are Doing It Wrong
Don’t get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhere The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
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