How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re
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Embrace The Shift Away From Stuff – Strategy Magazine Column
Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is
Continue readingIs Technology An Addiction, A Crutch Or Normal For Who We Are?
I’m addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.
Continue readingUber Is In The News (For The Wrong Reasons), Facebook Is In The News (For The Right Reasons) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #350
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingIn Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingThe Digital Generation Is Now Every Generation
Everything is digital. Fine. Everyone is online. Fine. These are just platitudes. There are many industries and businesses that are
Continue readingContent Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingInstagram Wants To Eat Snapchat, BlackBerry Has Zero Percent Of The Mobile Market And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #349
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingAn Open Letter To Brands: Be Mobile-First. Now.
Dear Brand Leaders, The time has come. I’ve been patient. Your consumers have been patient. Enough is enough. The discrepancy
Continue readingWhat Humans Want Vs. The Chatbot Struggle
Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingConsumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingYour Google Searches May Be Used Against You, Artificial Intelligence Gets Smarter And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #348
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Data Is Watching You
Just how much data and analytics does a brand need? We can track everything online. How is that working out
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingDon't Throw Good Brand Money After Bad
This article could also be called, “who says you can’t go home?” I was in Orlando this morning, presenting to
Continue readingIt's Not Easy To Be A Loving Brand These Days
Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.
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