Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
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Be More Human Without Being Too Personal To Build Your Brand
There’s a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed
Continue readingWords Matter. Definitions Matter More… Or The Problem With Fake News
Everything is not fake news. Before we get started, let’s all agree that this is not a political post. This
Continue readingApple Has Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #343
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhy Personal Branding Is Like A Viral Video… And Why It Shouldn't Be
“Personal Brand”… talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs
Continue reading7 Steps To Define Your Content Center Of Excellence
“You’re that social media guy, right?” I get that. The branding guy. The marketing guy. The tech guy. The media
Continue readingQuality And Speed Don't Have To Collide
“Those are all great ideas, but we need something in market fast.” It’s the toughest part of the conversation, when
Continue readingThe Interoperability Of Things (And Brands)
What makes a product or service really work? For years, you could only text message someone who was on the
Continue readingA More Elegant Question About The Future Of Retail
2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me.
Continue readingSix Links Worthy Of Your Attention #342
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingFind Your Brand's Content Marketing Groove
You have to know who your content resonates with. When you know this, you need to burrow deep and keep
Continue readingThe Medium Is/Is Not The Message
Finding the right place to get your content to resonate has never been easier. Still, finding the right place for
Continue readingSmart Brands Will Create Their Own Digital Products And Services
Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in
Continue readingProgrammatic Advertising Creative. Winter Is Coming.
Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close
Continue readingMy 3 Words For 2017
Happy New Year! Welcome to 2017. What’s your plan? It’s the second day of the new year, and you are
Continue readingSix Links Worthy Of Your Attention #341
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhen Technology Knows More Than You
What really gets you excited about technology? Personally, it’s one simple (yet complex) thing: technology blows my mind when it
Continue readingIf Your Agency Is Not Consulting, Then What Is It Doing?
For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes
Continue readingMore Work Opportunities Here At Mirum In Canada
We’re having an amazing growth spurt, and we think that you should join our team! Back in April of this
Continue readingWorking At Mirum In Canada
Mirum in Canada is hiring. It’s been a year, as they say. We’ve had some major changes within our company
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