Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
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Love Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingWhat's A Yahoo?
How much time do you spend thinking about Yahoo? I spend a lot of time thinking about Yahoo. Not the
Continue readingMobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingI, For One, Welcome Our Algorithm Overlords
Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingThe Airbnb Story
Most people know Airbnb as the disruptive hospitality business that is valued at $24 billion. Sometimes, the number, size and
Continue readingA More Elegant Question About Pricing
What’s this thing worth? Pricing has always been a fascinating area of interest. While many are quick to dismiss the
Continue readingBots And The Next Wave Of Marketing
Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This
Continue readingThe Digital Economy's Privacy Problem
What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create
Continue readingA Better Digital Experience
That is the promise of augmented reality. It still sounds like science fiction, and the masses did not all run
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingA More Elegant Question About Ad Blocking
Ad blocking is a huge problem. And, if you don’t think ad blocking is a huge problem, consider that it
Continue readingThe Most Underrated Professional Skill
Speaking in public. I have said it before. I will say it again. Time and time again, I have come
Continue readingThe Craft Of Marketing
Is it just a job or the work that you were meant to do? I don’t get tired of writing
Continue readingAmp Up Your Marketing Chops… Welcome To The Art Of Marketing
Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind
Continue readingVirtually There With Virtual Reality For Brands
Virtual reality and augmented reality will be the next digital platform. It’s kind of a buzzwordy thing to say, but
Continue readingWhere Does Creativity Come From?
The million dollar question. The billion dollar answer. Where does creativity come from? People are focused. People are creative by
Continue readingWill Your Brand Survive In The Live Brand World?
How good can your brand be at ”live”? If social media accomplished anything, it brought brands out into the open. It
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