Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingTag: mobile application
A Strong Foundation For B2B Marketing
Here’s a line that often gets me into trouble… I do not believe that there is a huge difference anymore,
Continue readingI Got You vs. I Keep You – The Mobile Brand Crisis
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingA New Force To Change Your Habits
Mobile is critical. Be where the consumers are. Let’s be much more social. I can’t tell you how many times
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingYour Brand Is A Learning Space
How much more content does the world really need? Laugh at that line as much as you want, but when
Continue readingWhat Is Code?
It’s for you to understand what lies beneath these words, your website, that mobile application, Facebook, YouTube and more. Every
Continue readingIs The Next New Digital Thing Something Physical?
Virtual goods are one thing. Brands are still stuck on the physical. My mind went wandering. I was reading the
Continue readingCTRL ALT Delete – The Business Book
CTRL ALT Delete is the title of my second business book. It will be published in Spring 2013. Following is
Continue readingTaming The Fire Hose That Is Twitter With Tweetree
Twitter is hailed as micro-Blogging, but it’s much more like rapid fire Blogging. Even if you only follow a handful
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