How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingTag: mobile device
A More Elegant Question About Ad Blocking
Ad blocking is a huge problem. And, if you don’t think ad blocking is a huge problem, consider that it
Continue readingThe Mobile Gap
At what point, do we surrender to reality? In the past few months, way too many brands have been speaking
Continue readingDigital Transformation And The Big Bet
Is digital transformation the future of work… or just a bet that companies are making? Say what you will about
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingThe One Screen World Keeps Happening
How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in
Continue readingDon't Take A Technology Sabbatical
How long can you go without your smartphone? Let’s be candid. Very candid. My smartphone has the same impact on
Continue readingIs Television Lying To Us?
So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still
Continue readingThe Line Being Drawn Between Smartphones And Tablets
Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the
Continue readingEmail. You're Doing It Wrong.
I suck at email. I think. It’s a form of technology and communication that fascinates me. Fundamentally, email hasn’t changed
Continue readingThe Fascinating Thing About The Wrist
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingApple Is Laughing All The Way To The Bank
I went from a non-believer to a believer. I love Apple. There, I said it. It’s not a tough thing
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingHow To Make Your Content Move. Think Like Jerry Seinfeld.
After you watch the video at the end of the post, you will think differently about your content. Promise. Have
Continue readingWhen TV Becomes An Accessory To YouTube
Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own
Continue readingWearables May Not Be The Marketer's Next Playground
Everyone is going to have the iWatch from Apple, right? Well, we don’t even know if it’s going to be
Continue readingLife After Websites
Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook
Continue readingFacebook Proves Us All Wrong (And It's Not Just Facebook)
All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I
Continue readingThe End Of Showrooming (And Webrooming)
We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming
Continue readingDon't Blame Brands (Always) In A Time Of Crisis
The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic
Continue readingThe Secret Life Of Social Media
Shhhh, don’t tell anybody anything (even though I just posted this secret online for anyone to see). It has been
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