It sounds like the set-up to a bad joke, but this is no laughing matter. As Amazon continues to grow,
Continue readingTag: mobile device
Great Content Is The Least Of Your Worries
If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer
Continue readingHow Much Screen Time Should Kids Have?
What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingThe World Of Change(d)
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart
Continue readingHow To Curtail Showrooming: Charge Admission
What would you pay for an opportunity to browse a store? There have been a couple on instances in the
Continue readingGoogle Glass And Thinking Differently About Technology
Google’s Project Glass is a very interesting product. At this week’s TED 2013 conference in Long Beach, I had the
Continue readingDo Shopping Centers Have A Future?
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to
Continue readingThree New(ish) Trends In Digital Media
Life after Facebook, Twitter, Instagram and YouTube? Can’t imagine it, can you? There are a handful of new social media
Continue readingMaybe Nobody Knows Nothing
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
Continue readingThe End Of The Smartphone
What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it
Continue readingSleeping With Your Smartphone
It used to be a whole lot simpler. I don’t know about you, but I used to come from work
Continue readingTwo Steps To Success
How well are you planning for success? It was the late nineties when I took on a marketing position at
Continue readingMarketing Must Adapt To The New Reader
It’s strange to say this, but we’re reading more than ever. We may not be reading Hemingway… but then again,
Continue readingThe Big Small Screen
The moment may have finally arrived. For years, I have been blogging about the potential of mobile video. In fact,
Continue readingWhy Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingThe Most Powerful Stat You Need To Know About Online Video
Online video was supposed to be this massive competitor to TV, wasn’t it? It turns out that online video is
Continue readingJust Another Screen
Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an
Continue readingWhere Everybody Knows Your Name… And Face
Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable?
Continue readingThe Misery Of Monetization
Do you know which brands struggle with monetization? It’s not a trick question and the answer is pretty obvious: any
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