Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingTag: mobile experience
In Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingAn Open Letter To Brands: Be Mobile-First. Now.
Dear Brand Leaders, The time has come. I’ve been patient. Your consumers have been patient. Enough is enough. The discrepancy
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingThe Mobile Commerce Chicken And Egg Conundrum
This was a big week for shopping. Unless you have been living under a rock in North America, we had
Continue readingI Got You vs. I Keep You – The Mobile Brand Crisis
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingWhat The Brand Is… And What It Has Become
The inventor hardly knows what the invention will really be used for. It’s a known turn of phrase, but when
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingA More Elegant Question About Ad Blocking
Ad blocking is a huge problem. And, if you don’t think ad blocking is a huge problem, consider that it
Continue readingThe Mobile Gap
At what point, do we surrender to reality? In the past few months, way too many brands have been speaking
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingThe End Of Showrooming (And Webrooming)
We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
Continue readingFacebook Is Looking Smarter Than Ever
Facebook is looking smarter than ever. It happens in a flash. It seems like only yesterday, when everybody was complaining
Continue readingGreat Content Is The Least Of Your Worries
If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer
Continue readingWhat Facebook Knows About Innovation (That Every Brand Should Pay Attention To)
Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the
Continue readingThe Shape-Shifting Reality Of Shopping
Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingTechnology Removes Technology
What do you make of the meteoric rise of the iPhone and iPad? People will talk about the cool factor,
Continue readingThe Billion Dollar Questions
We’re all experts. We’re all experts… until Facebook buys Instagram for one billion dollars. At that point, we all have
Continue readingCo-dependency In The Age of Facebook
It’s hard to imagine that there is a Facebook killer somewhere around the next tech innovation, but there probably is.
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