Say this with me… all together now: “advertising is here to stay.” You may not like to say that. It’s
Continue readingTag: mobile marketing
The State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingThe Mobile Gap
At what point, do we surrender to reality? In the past few months, way too many brands have been speaking
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingSo You Think You Can Be A Marketer
What do you think it takes to make it as a marketer? The answer used to be a lot easier.
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingThe Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingThe End Of The Smartphone
What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingUnderstanding The Digital Marketing Agency
There is a push for Digital Marketing agencies to become full-service agencies. If that isn’t the truth, there is another
Continue readingA Confederacy Of Patent Dunces
Things are about to get a whole lot more stupid. There was a lot of online chatter when Google acquired
Continue readingMarketing Talent
There is a shortage of talent in the marketing pool. Yes, the industry is filled with smart and talented people
Continue readingHorizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal
Continue readingMake A Mobile Marketing Impact
Episode #295 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #295 – Mobile Marketing Impact With Gary Schwartz
Welcome to episode #295 of Six Pixels Of Separation – The Twist Image Podcast. While many companies were still lamenting
Continue readingWhere The Boys (And Girls) Are
In schizophrenic times, there’s a good chance you’ll see some schizophrenic thinking. It takes a couple of years as a
Continue readingConsumers Control The Brand (And Other New Media Myths)
Marketers don’t control their brand… the consumer does. It’s been the battle cry of Social Media enthusiasts since The Cluetrain
Continue readingThe Haters
The Haters will tell you… Blogging doesn’t have a ROI. A tweet is worthless. Getting someone to "like" your Facebook
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