Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
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Do You Need A Mobile Version Of Your Website?
No. You do not need a mobile version of your website. Creating a mobile version of your website is like
Continue readingWhen Mobile Eats The Internet's Lunch
As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web?
Continue readingWhat A CMO Wants. What A CMO Needs.
What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being
Continue readingThe Myth Of Location
Why hasn’t Foursquare and other location-aware platforms taken off? Let’s not dismiss the amazing growth that online platforms like Foursquare
Continue readingInvasion Of The Hand Computers
We have to give up on the idea that there’s a difference between being "online" and what we’re experiencing on
Continue readingWhere The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingSPOS #159 – Digital Marketing All-Star Roundtable
Welcome to episode #159 of Six Pixels Of Separation – The Twist Image Podcast. This is a very special episode.
Continue readingThe Great Untethering Of Marketing
Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all
Continue readingGood News In Bad Times For Digital Marketing
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will
Continue readingSix Degrees Of Separation (Not Pixels) Stands Up – Get Ready For More Connectedness
The small world experiment (also known as Six Degrees of Separation) has been validated by researchers. According to the article,
Continue readingMobile Marketing Is Not Mobile Advertising
On the flight home from the Shop.org Strategy And Innovation Forum, I could not stop thinking about the keynote presentation
Continue readingMobile Marketing – Are Marketers' Heads Stuck In The Sand?
Have you been paying attention to the mobile space these past few weeks? Things are getting stupid (in the best
Continue readingPhantom BlackBerry Vibrations – The Silent Killer?
I no longer have to suffer alone. It’s ok to talk about it. There are many, like me, who suffer
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