The Post PC world will not be kind to advertising as we have known it. There are two trains of
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Great Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingMarketing Must Adapt To The New Reader
It’s strange to say this, but we’re reading more than ever. We may not be reading Hemingway… but then again,
Continue readingAre Startups The Future Of Media?
Who holds the future of media in their hands? If you take a serious look at the media world, there
Continue readingQR Codes And The Great Lunchbag Letdown
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
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