What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout
Continue readingTag: mobile
Innovation And Talent In The Marketing Industry
When was it the business of a Marketing agency to do anything but service the needs of the brands it
Continue readingWhen Mobile Eats The Internet's Lunch
As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web?
Continue readingThe Distraction Of Twitter
It’s going to come to a head at some point soon. We’re all going to realize that Twitter is the
Continue readingBlogging Is Dead (Again)
Did you read the news? Blogging is dead. Mostly because young people are just not that into it. Why go
Continue readingFacebook Isn't (Just) A Destination
Is Facebook a valuable Marketing tool? The general discussion (or debate – depending on which Blogs and/or articles you read)
Continue readingGet Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingGood Old Fashioned Values
If we use our traditional values in this now-digital world, we’re going to fall behind… faster. I have the pleasure
Continue readingYour 2011 Digital Marketing Reboot
Just how serious is your business about the digital channels? Any other year, I may have used the words “online
Continue readingThe Social Element Is Everywhere
There’s a saying that likes to dance around the Internet. It goes something like this: "all media is social media."
Continue readingThe New Rules Of Email
It’s rare that you come across an individual who feels like they simply don’t get enough email. In fact, the
Continue readingThe Big(ger) Marketing Shift
If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingSix Links Worthy Of Your Attention #18
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSocial Media Is A Big Waste Of Time
You know the drill, the minute something becomes popular, some report comes out making claims about how much money is
Continue readingYou Do This More Than Sleeping And Working
People spend more than half of their day consuming media. Making a statement like that should make you look at
Continue readingThe Era Of Trepidation
How often do you think about the future of Marketing? It’s an interesting question to think about. To ponder. To
Continue readingThe Myth Of Location
Why hasn’t Foursquare and other location-aware platforms taken off? Let’s not dismiss the amazing growth that online platforms like Foursquare
Continue readingThe Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before
Continue readingiPad – The Next Road Warrior Or Just Another Gadget?
Can the iPad replace laptops and all the wires that go along with them? And is this the ultimate business
Continue readingFour Current Trends That Will Change Marketing Forever
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the
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