How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter
Continue readingTag: mobile
Mobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingA More Elegant Question About Ad Blocking
Ad blocking is a huge problem. And, if you don’t think ad blocking is a huge problem, consider that it
Continue readingThe Mobile Gap
At what point, do we surrender to reality? In the past few months, way too many brands have been speaking
Continue readingDigital Transformation And The Big Bet
Is digital transformation the future of work… or just a bet that companies are making? Say what you will about
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingWhat Can We Expect From Digital Media This Year?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingA New Force To Change Your Habits
Mobile is critical. Be where the consumers are. Let’s be much more social. I can’t tell you how many times
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingWhat's Next?… Now, There Is An Answer
“What’s next?” Do you hate that question? My knee-jerk reaction used to be, “are you really even doing ‘what’s now’
Continue readingTo Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits…
Three Billion Content Views Per Month. Mobile, social and ideal production facilities. Publishing and understanding how content now flows from
Continue readingDisruption, Disruption Everywhere
What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to
Continue readingThe One Screen World Keeps Happening
How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in
Continue readingDon't Take A Technology Sabbatical
How long can you go without your smartphone? Let’s be candid. Very candid. My smartphone has the same impact on
Continue readingYour Brand Is A Learning Space
How much more content does the world really need? Laugh at that line as much as you want, but when
Continue readingWhat Is Code?
It’s for you to understand what lies beneath these words, your website, that mobile application, Facebook, YouTube and more. Every
Continue readingIs Television Lying To Us?
So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still
Continue readingStop Being A Digital Immigrant
This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes,
Continue readingWhere Consumers Spend Their Time Is Where Advertisers Should Spend Their Money
This was the argument that was debated over twenty years ago. Why do we have to keep having the same
Continue readingCounting Screens. Counting Dollars. Connecting Consumers.
Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
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