Roger McNamee is an interesting character and he has a perspective of the Web, Internet and mobile that we don’t
Continue readingTag: mobile
The Moment You've All Been Waiting For…
When will Digital Media take over from television as the number one medium of choice by marketers? According to the
Continue readingWhat Kind Of Marketer Are You?
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren’t really marketing
Continue readingKeep Yourself Alive
Who will protect your rights, your opportunities and your privacy online? Do you think that it’s the role of government?
Continue readingMarketing – A New Dawn
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn’t matter anymore. If this
Continue readingSix Links Worthy Of Your Attention #55
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Truth About Display Advertising (And Why Consumers Hate It)
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that
Continue readingThe One Screen World
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were
Continue readingRemoving Technology
It’s sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution
Continue readingA Philosophy Of Tenacity
Success in Marketing doesn’t happen by doing something halfway. You have to be dedicated to the cause. Today, I took
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingTwitter Doesn't Do Everything Well
Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its
Continue readingIt's Not About The Technology
Always remember: it’s not about the technology. It’s about access. People worry too much about the technology. Forget about the
Continue readingThe New Twitter Effect
Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingWhat Do You Call This Thing?
I’m at a loss for words. Years ago, my business partners and I at Twist Image decided to define the
Continue readingFree Content Is Killing Media (And Advertising)
If people (this includes you) don’t start paying for content, we will see a lot of key media outlets go
Continue readingWhen Is This Going To End?
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope
Continue readingWhat Type Of Advertising Has The Most Influence?
You would think that the shift is clear. That true influence when it comes to advertising comes from channels that
Continue readingDo You Need A Mobile Version Of Your Website?
No. You do not need a mobile version of your website. Creating a mobile version of your website is like
Continue readingBeing Digital
How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we’re
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