multivariate testing Archives - Six Pixels of Separation

Home Is Where Your Customers Are

“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This

Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority

It was the best of times. It was the worst of times. The year was 1994. There were only about

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online

It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written

It’s not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well

Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then

What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can