So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business
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Facebook On The Brain
Facebook is messing with your mind, people… what’s wrong with you? (say that with an accent like an old dude
Continue reading7 Reasons Why Marketers Should Be Twerking Miley Cyrus
Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But,
Continue readingThe New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingThe Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingPutting In The Time
Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook
Continue readingWhy I'm Proud To Be A Dummy
A true story… The other week, I was on a busy flight out to the West Coast. It was a
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingThe Truth Behind Branding In The Digital Media Age
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingThe Problem With Time Spent
How long do people engage with your media and content? This is the question that publishers must answer to media
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