Brands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue readingTag: new business
Focus And Attention Will Kill Your Fear
A lot of what we do in marketing is fear based. We don’t change things because we’re scared that they
Continue readingLife After Websites
Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook
Continue readingAwards Worth Winning
Are you cynical of people who win awards or make some kind of bestsellers list? Whether it’s the New York
Continue readingHow Much Does It Cost?
Let’s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It’s a complex
Continue reading3 New Ways To Think About Amazon, YouTube And LinkedIn
Are you experiencing any digital marketing fatigue? Thinking about what’s coming next? Curious about what is around the corner? Just
Continue readingSay Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally)
There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything
Continue readingAn Advertising Tide Probably Won't Raise All Of The Boats
There has been a lot of talk online about the end of advertising lately. Whether it’s a new book on
Continue readingOn The Road (Warrior) Again
Now – more than ever – it’s possible to do business from anywhere at any time. For over ten years,
Continue readingThe Lance Armstrong Effect
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to
Continue readingWhere Everybody Knows Your Name… And Face
Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable?
Continue readingLessons In New Business Require A Foundation
What is new business? What is the future of business? It’s a cliché to say that there is no such
Continue readingQuirky Turns Us All Into Sharks And Dragons
Have you ever seen the TV show Shark Tank or Dragon’s Den? Being an entrepreneur is hotter than ever. Individuals
Continue readingThe Mailbox Re-Invented And Brought To You By Amazon
"Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their
Continue readingAre You In The Business of Awesome?
It’s hard to be great in business today. It’s not that businesses don’t try, it’s that their every waking move
Continue readingThe Art Of Fake Familiarity
Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this:
Continue readingThis Is Being Recorded… By You
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience
Continue readingFinding The Perfect Pitch
Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter
Continue readingThe Church And State Of Advertising
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into
Continue readingThe Start-Up Of You
Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve head
Continue readingIt's Time To Defy Convention
How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of
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