The days of scoring record profits – year on year – for traditional publishers may be coming to an end.
Continue readingTag: new media
Benchmarking The Internet Against TV
Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one
Continue readingFrom Degrees To Pixels
It’s hard for many to embrace, but it’s a reality. Changes in business today are becoming more and more dramatic
Continue readingYour Company Is A Media Company
One of the big ideas that comes out when we discuss Social Media is that any company can now publish
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingThe Legacy That You Are Building
Do we all agree that the Internet is pushing us ever-more closer to a real-time information channel? Based on the
Continue readingThe Best Piece Of Business Advice
In the past few weeks, there have been countless discussions around being an Entrepreneur. It may have to do with
Continue readingFailure Is Not An 0ption
Just last week, I caught myself watching Apollo 13 for the umpteenth time on TV. The Oscar Award-winning Ron Howard
Continue reading5 Free Books Are Yours For The Taking
In conjunction with the launch of my book, Six Pixels of Separation (which will be in stores the first week
Continue readingOne Easy And Simple Way To Create Content
Are you at a loss for how to create content? Has your Blog not been updated in a while? Do
Continue readingGetting Rid Of Comments
If there’s one dead horse that’s not worth trotting out when it comes to Social Media, it is the one
Continue readingThe Lesser Of Two Evils When It Comes To Digital Marketing
In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public’s best interests.
Continue readingIn Conversation With PR Blogger, Author And Practitioner Geoff Livingston
As mentioned previously, the Six Pixels of Separation and Media Hacks audio Podcast will no longer be listed in this
Continue reading3 Articles That Inspire New Media Thinking
Here are three pieces of content (some articles, some Blog postings) that add fresh, unique and thought-provoking perspectives to business.
Continue readingWe're All Here For The Same Reason: To Kill Time
Do you go online for business? To do research? To buy stuff? To influence others? According to a recent news
Continue readingWhere The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingThe Ultimate Question For Digital Marketers
Here’s the thing about Digital Marketing, New Media and Social Media: if you’re only in it for yourself, not much
Continue readingThe Death Of Scarcity
Editors used to control the journalists and decided which words made it to which pages. Music companies used to control
Continue readingWhen Everything Fits In The Palm Of Your Hand
Does something become more popular if you make it easier to do? There used to be this running joke about
Continue readingHow Social Media Can Make History
Here are 17 minutes that just might help you understand the true power of everything we’re experimenting with online, and
Continue readingLearning From The Past
There’s sometimes more to learn from quitting or being fired from a job than you probably realize. Full disclosure: I’ve
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