"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
Continue readingTag: new media
The Ultimate Question For Digital Marketers
Here’s the thing about Digital Marketing, New Media and Social Media: if you’re only in it for yourself, not much
Continue readingThe Death Of Scarcity
Editors used to control the journalists and decided which words made it to which pages. Music companies used to control
Continue readingWhen Everything Fits In The Palm Of Your Hand
Does something become more popular if you make it easier to do? There used to be this running joke about
Continue readingHow Social Media Can Make History
Here are 17 minutes that just might help you understand the true power of everything we’re experimenting with online, and
Continue readingLearning From The Past
There’s sometimes more to learn from quitting or being fired from a job than you probably realize. Full disclosure: I’ve
Continue readingThe Power Of Traditional Mass Media
It’s easy to sit around and complain that "people don’t get it" and it’s equally easy to dismiss traditional media
Continue readingThe New Game Changer – The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let’s talk about the realities of the marketing
Continue readingSunday Papers – The Digital Edition
"You can read it in the Sunday papers, Sunday papers." – Joe Jackson. There is something about the dawn on
Continue readingSix Pixels Of Separation Book Details
If you’re not interested in any "Mitch Joel self-promotion," please feel free to check any other of the Blog posts
Continue readingNews Will Outlast Newsprint
This week, newspaper executives from across Canada are gathered in Montreal to attend the Ink + Beyond national conference organized
Continue readingBeyond The Hype
Once in a while, we all fall victim to the hype. It’s just the way it is. Much like rubber-necking,
Continue readingThe Quarter Mile Stretch
Imagine if every three months you were expected to make more money, lose more weight, be a better community member,
Continue readingWireless Reading Devices vs. Newspapers
The big news this week in the newspaper industry was not Google‘s Marissa Mayer speaking before a Senate subcommittee on
Continue readingThe Astounding Evolution Towards Less In A "More Society"
No one pays much attention to anything these days. In August 1981, the world changed dramatically. The saying "I Want
Continue readingLife During The 30-Second Spot
The TV industry is about to go through some very dramatic changes. Yes, people have been saying that the Internet,
Continue readingRecommendation Engines As The Future Of News
Do you like reading the news online, or do you prefer to read the news, copy and paste the link
Continue readingBefore You Go Bashing…
There is one thing that Journalists do that Bloggers could learn a lot from: checking facts and sources. One of
Continue readingOnline Social Networking Is Good, Clean Fun
Online social networking is not just good in terms of connecting and growing your personal network and business. It’s also
Continue readingStart A Movement
Without a doubt, the number one question asked about these new Digital Marketing channels is this: do people really care
Continue readingI Like To Watch… And So Do You
How is your screen time spent? Online? TV? on your iPhone? The common thought – especially with those engaged in
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