"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You’ve heard
Continue readingTag: new media
Can Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingWhen Not Responding Online Is The Right Response
The common online rhetoric is to respond to everything that is being said about your brand. That could be a
Continue readingAn Open (And Closed) Case For Business In A Digital World
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one
Continue readingDigital Storyteller
The concept of transmedia and Digital Storytelling is the new Social Media. You can’t throw a Digital Marketing Strategist without
Continue readingOn Being A Curmudgeon
When has a curmudgeon ever really done well in Marketing? Twitter, Facebook, YouTube, and especially Blogs have a very magical
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue reading500 Million
Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people
Continue readingPresentist
Where is all of this Social Media and Internet stuff heading? That is – without question – the #1 question
Continue readingThe Value Of Influence
Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The
Continue readingMan On The Go
If you travel at all for business, there is a new travel Blog that is worthy of your attention. Our
Continue readingThe Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before
Continue readingYou Have To Have Thin Skin
You know the saying, "you have to have thick skin," don’t you? Is that true? Must we all have thick
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingThe Second Biggest Search Engine
The Search Engine wars continue to rage on. We all know that Google dominates and that Bing (Microsoft‘s search engine),
Continue readingWhat Is Your Homepage?
One of the best ways to stay up-to-date and informed is to ensure that the content you "must see" is
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue readingGetting A Fix On 13 Great Media Voices
Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about
Continue readingThe Purpose Of Podcasting
Podcasting is not going replace radio, but that doesn’t make it any less interesting, powerful or compelling. Besides, radio is
Continue readingFour Current Trends That Will Change Marketing Forever
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the
Continue readingWhat Happens When Malcolm Gladwell And Clay Shirky Can't Agree On Social Media?
Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky. Gladwell is
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