The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about
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The Truth About Display Advertising (And Why Consumers Hate It)
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that
Continue readingThe Moment Of Truth
Are people willing to pay for what you do? You can create great content. That content can generate all kinds
Continue readingNews Will Outlast Newsprint
This week, newspaper executives from across Canada are gathered in Montreal to attend the Ink + Beyond national conference organized
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue reading10 Things Every Newspaper And Magazine Website Must Do
Type "newspaper industry" into Google News and there’s nothing but bad news. Everything from falling profits and job losses to
Continue readingNew Media Might Not Be Able To Save The Newspaper Industry
The newspaper industry is in big trouble. That’s the general sentiment you hear when looking at how that industry is
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