Should brands respond to all negative comments? The common held response to a question like that is usually a stern
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Your Marketing Drivel That Is Supposed To Be Content
What makes content dance? Whether it’s a Twitter feed, a Facebook page or a corporate Blog, I’m often asked for
Continue readingHuman Business In The Social Media Age
Can Saving The World At Work Make Sense? When former Chief Solutions Officer and Leadership Coach at Yahoo!, Tim Sanders,
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingSix Links Worthy Of Your Attention #40
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhat Type Of Advertising Has The Most Influence?
You would think that the shift is clear. That true influence when it comes to advertising comes from channels that
Continue readingThe Interactive Imperative
Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget
Continue readingContent Is Everywhere – The Changing Tide Of The Internet
It’s no longer about sending people to your website. It’s about being at the center of where your consumer is.
Continue readingDemand Better Content
How would you feel if you found out that everything you are reading in the newspaper was chosen for you
Continue readingThe New Mass Media Is The iPad
The iPad had a good week. No, I’m not talking about the swirling rumors of the iPad 2. Apple let
Continue readingThe Power Of Comments
It’s not easy to create a platform that truly engenders comments. That’s true whether we’re talking about a Blog, Podcast,
Continue readingThe New Journalism
Everyone likes a feel good story. It’s part of the reason why the latest online viral video sensation is the
Continue readingA Market Of One
Just because you do something (or don’t do something) is no indication of how the market actually is and reacts.
Continue readingContent Pays
Here’s a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything
Continue readingThe Groupon Story – One Billion The Hard Way
It’s one of the biggest and most interesting business stories of this year… and in the history of business. Groupon
Continue reading7 Lessons That WikiLeaks Teaches Us
Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks
Continue readingOnline Advertising Sucks
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may
Continue readingThe Secret To Getting Attention
Brands and individuals spend their time trying to figure out ways to get attention. To get people to care about
Continue readingThe New Rules Of Email
It’s rare that you come across an individual who feels like they simply don’t get enough email. In fact, the
Continue readingUp Your Game
There are many people who want to move ahead in Marketing. They want a better job. They want more pay.
Continue readingTurning Branded Contests Into Branded Content
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to
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