Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
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The New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingThe Permanent Brand
Have you ever read a book about branding? When you study the art of branding, any good book on the
Continue readingThe Next New Now. Makers Of The Future.
We are getting it all wrong. When people ask, "what’s next?" you will hear one of three things: Social. Mobile.
Continue readingThe Lance Armstrong Effect
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to
Continue readingFinding The Perfect Pitch
Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter
Continue readingIs Nike A Technology Company?
Episode #300 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #300 – Jaffe And Joel #21 (Across The Sound 21.20)
Welcome to episode #300 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #21.20 of
Continue readingBack To The Future
Were you expecting Nike high tops and a DeLorean? In thinking more about current trends that will become business standards
Continue readingOn Being Findable
If someone can’t find you off of a simple search engine query, all is lost. It doesn’t matter if you’re
Continue readingPersonal Branding Is Not An Option – It's Crucial To Success
More layoffs. Giving back bonuses. Fewer work days to save the company from firing people. Doing the job of the
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