Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingTag: omni channel
Big Can Often Be Much Better
How many times a day do you read about a brand messing up? It’s a sport at this point. Some
Continue readingThe True Omni-Channel Is Convergence
Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingThe End Of Showrooming (And Webrooming)
We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming
Continue readingThe End Of Customer Service
Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when
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