Do you trust customer reviews online? Back in 1999, I was the Director of Advertising and Sponsorship (…a salesperson) for
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Tag: online advertising
Six Links Worthy of Your Attention #523
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Six Links Worthy of Your Attention #522
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Six Links Worthy of Your Attention #464
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Amazon’s Next Big Move In Advertising
Amazon just made a(nother) serious move. Certain news hits the cycle and it gets goggled up, dismissed or never rises
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People Over Code
I’m an eternal optimist when it comes to brands, consumers and technology. This I believe: technology should make the relationship
Continue readingAre You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care)
What won’t an advertiser do to get in front of your face? How does the title of this The New
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingWaze Does Display Advertising Right
There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue readingThe End Of Apps. The Beginning Of Bots.
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingBots And The Next Wave Of Marketing
Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This
Continue readingDigital Advertising Is The New Mass Media
That was a tough title to write. I was there in the beginning of online advertising. The very early days.
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingFocus And Attention Will Kill Your Fear
A lot of what we do in marketing is fear based. We don’t change things because we’re scared that they
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingDecide Now: Pageviews Or Real Depth
It’s hard to get both. Pageviews, clicks, shares… that is the common currency of online marketing these days. Don’t kid
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