The ability to focus is an ability laden with complexity. I’m staring at my iPhone 3GS and wondering why I
Continue readingTag: online advertising
Free Content Is Killing Media (And Advertising)
If people (this includes you) don’t start paying for content, we will see a lot of key media outlets go
Continue readingWhen Is This Going To End?
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope
Continue readingThe Real-Time Web Welcomes Real-Time Advertising
It’s too bad that Facebook and Twitter haven’t quite figured out their unique advertising models yet. It’s easy to be
Continue readingThe Future Of Display Advertising (It's Bigger Than You Think)
Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.
Continue readingThe Time Has Come For The Marketing Hacker
"Measure twice, cut once." It’s a known practice in the carpentry and construction business. The idea is fairly simple: by
Continue readingA Sense Of Place
There’s a big lesson here: you have to care about everything that surrounds you first before you can do magnificent
Continue readingOnline Advertising Sucks
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may
Continue readingDecisions, Decisions, Decisions
The problem is no longer quality or quantity. The problem is now choice. In the old world, before the Social
Continue readingLooking Beyond The Banner Ad
Banner advertising never had a chance. And that’s not a cynic of advertising talking, but rather someone who spent the
Continue readingAdvertisers Are Doing It Wrong
Don’t get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have
Continue readingThe Web Has Failed Advertising
Think about this: the Web has failed advertising. Hasn’t it? This was the question Marketing Magazine asked yesterday following an Advertising
Continue readingThe Fuss About Facebook
You can’t poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues.
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingThe End Of Online Advertising Standards
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have
Continue readingThe Local Radio Dilemma
Whether it’s buying books, going to the movies or buying music, the Internet is being blamed for the death of
Continue readingThe Shift From An Advertising World To A Marketing World
When most people think of "marketing," they’re actually thinking of "advertising." That’s all going to change. In the grand scheme
Continue readingThe New Search Landscape
When you think of search engines and the Internet, it’s hard not to think of Google (and not much else).
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingNo Clicks For You
The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that follow
Continue readingEvolutionize Your Marketing
It seems like everyone is busy looking to their left and to their right in hopes that someone else is
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