Being creative is not easy. Being original is not easy. Reading books on how to be creative and how to
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When Online Advertising Fails The Newspaper Industry
If you’ve been following the newspaper deathwatch, the two main sources of revenue that they are saying will help them
Continue readingWhen Less Is More
When the rules change, sometimes the ways in which companies are paid needs to change as well. This is becoming
Continue readingDisplay Advertising And Search Are Connected At The Hip
The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display
Continue readingLife During The 30-Second Spot
The TV industry is about to go through some very dramatic changes. Yes, people have been saying that the Internet,
Continue readingSPOS #153 – Media Hacks #8
Welcome to episode #153 of Six Pixels Of Separation – The Twist Image Podcast. As usual, this is confusing because
Continue readingMaking Things Click Online Is Smart Business
If there’s one conversation happening around the water cooler right now, it is how to figure out what’s working in
Continue readingThe Present And Future Of Media – Big Trouble Or Huge Opportunity?
Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader – depending
Continue readingAlways Remember Marketing Is Not Advertising
It’s not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising
Continue readingWhen The Advertising Slowdown Picks Up
As things continue to worsen in the advertising marketplace, there does seem to be one glimmer of hope. Can you
Continue readingIncredible Sources
One of the primary complaints that traditional journalism and the newspaper industry has of the digital channel is that is
Continue readingWhere Influence Lives
"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according
Continue readingBreaking News On The Internet
Media is changing much faster than you think. Today, Pew Research announced that the Internet has overtaken Newspapers as a
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingHot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue readingTrading Analog Dollars For Digital Pennies
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus
Continue readingWeb 2.0 Was So Yesterday
If you think the days of Blogs, Facebook and YouTube were oh so 2007, it turns out that it’s not
Continue readingIt Was Impossible To Get A Conversation Going
"It was impossible to get a conversation going, everybody was talking too much." – Yogi Berra. Rob Walker – the
Continue readingVideo Online Does Not Click
With close to ten billion videos being viewed online every month and the average person watching close to eight hours
Continue readingGood News In Bad Times For Digital Marketing
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will
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