Blogging is not dead and all Blogs are not created equal. That was the general message you could pull out
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How Big Is The Digital Marketing Pie?
Digital Marketing may not be booming (it’s close to it though) and the future is healthy. eMarketer had a news
Continue readingThe Power Behind A Faith-Based Initiative
What’s with all this free stuff we see online? How is it that Google allows anybody to grab its Google
Continue readingBanner Advertising… On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads
Continue readingThe Ultimate Digital Marketing Course
The problem with Digital Marketing is that it can’t be taught at the university level. Between trying to find educators
Continue readingConversations Need To Yield Actions Measured In Dollars
That was the message given in a piece published yesterday in Advertising Age titled, Conversations Need To Yield Actions Measured
Continue readingFear Of A Google Planet – Google Ad Planner Is About To Change Everything
I saw Google‘s new media and Web measurement tool, Google Ad Planner, yesterday in action. It’s scary good. To date,
Continue readingWhy Behavioral Targeting May Not Be The Future Of Online Advertising
Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along
Continue readingShould Your Marketing Stink?
Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark?
Continue readingSPOS #97 – Reaching Influential Bloggers
Welcome to episode #97 of Six Pixels Of Separation – The Twist Image Podcast. After a wild few days in
Continue reading10 Simple Ways Non-Profits Can Win At Social Media Marketing
Did you see Google‘s announcement earlier this week about Google For Non-Profits? Here’s the Blog posting from the Official Google
Continue readingWhen GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing…
Does it mean that General Motors is trying to get more bang for their advertising buck in a time of
Continue readingOnline Social Networks And Advertising Don't Mix
With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the
Continue readingNo Slow Down For Online Social Networks – The Numbers Are "Staggering"
When traditional Journalists use words like "staggering" to describe something, my ears always perk up. It’s like when someone starts
Continue readingThe Fluid Web And The Waves Of Change In Online Marketing Metrics
The Fluid Web is becoming a reality and we simply don’t have the Digital Marketing metrics in place to measure
Continue readingThe Disconnect Between Marketing And Digital Marketing
Seth Godin has a Blog post today called, Time Has A Long Tail Too, that highlights perfectly the problems that
Continue readingOnline Social Networks Double Bubble
What do you think about the "B" word? Bubble. I lived through the dot com bubble. I was there before
Continue readingSPOS #78 – Six Pixels Of Separation – The Twist Image Podcast – +1 (206) 666-6056 – Widgets, Analytics And The Fluid Web With Avinash Kaushik
Welcome to episode #78 of Six Pixels Of Separation – The Twist Image Podcast. This week there is an incredible
Continue readingIf Marketers Are Drowning In Data Imagine How We Feel In Digital Marketing
While sitting through the awards ceremony at last night’s Canadian Marketing Association 2007 Annual Awards, it struck me how many
Continue readingWhat OpenSocial Really Means To Marketers And The Future Of Online Social Networks
Data and access. It’s just that simple. After the recent announcement of Google‘s OpenSocial program and the many online social
Continue readingWho Wants To Be A Millionaire? Just Make Some Facebook Widgets
I read with fascination an article from BusinessWeek called, Who Wants To Be A Facebook Millionaire? It’s not the first
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