It’s been a year for many. Including me. In late February 2020, my big year of traveling the world and
Continue readingTag: online audience
New Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingThe Tragedy Of Comments
Is the discourse dying? Nick Denton – the founder of Gawker – generated a heap-load of comments the other day
Continue readingThere's Nothing Like Pressing The Flesh
One of the real ways to get ahead in these online channels is to take things offline. To meet people
Continue readingWhen Online Advertising Fails The Newspaper Industry
If you’ve been following the newspaper deathwatch, the two main sources of revenue that they are saying will help them
Continue readingWhen 46% Of The CBS TV Audience Watch Their Shows Online, You Know The World Is Changing
I’m sort of a statistics geek. I love hearing crazy things like 46% of CBS‘ TV audience watch the network’s
Continue readingThe Way Of The Keyboard Warrior
All conversations are not created equal. When it comes to Blogs, you might think differently. After all, if I decide
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