What is Facebook? It seems like an easy enough question to answer, doesn’t it? If you ask the co-founder, chairman
Continue readingTag: online channel
Consumers Control The Brand (And Other New Media Myths)
Marketers don’t control their brand… the consumer does. It’s been the battle cry of Social Media enthusiasts since The Cluetrain
Continue readingThe Last Temptation Of Social Media
There’s a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or
Continue readingWhen Traditional Media Fails To Understand New Media
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels,
Continue readingWhere The Consumers Are
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I
Continue readingMarketing Is About Extensions Not Adaptations
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation.
Continue readingCan Leaderless Organizations Win?
Whether it’s the Arab Spring, the Tea Party movement or Occupy Wall Street, what is it about leaderless organizations that
Continue readingThe Customer Is (Not) Always Right
There’s an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper
Continue readingThe Internet Is Not Evil
It’s easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don’t
Continue readingGreat Content Is Like Pornography
"I know it when I see it." Recently, someone asked me if I could teach them how to create great
Continue readingThe Ever-Evolving Consumer Evolves (Again)
Does Marketing and Communications change fast enough to keep pace with consumers? It’s becoming more difficult and brands are falling
Continue readingControl… That Old Thing
Can brands be in control of their message? About a week after everyone got their hands on the seminal new
Continue readingFacebook Isn't (Just) A Destination
Is Facebook a valuable Marketing tool? The general discussion (or debate – depending on which Blogs and/or articles you read)
Continue readingGet More Media Savvy
You have probably seen enough instances of immaturity in the Social Media channels to make you feel like this is
Continue readingWhat You Always Need To Remember About The Internet
Your information is not (really) yours… and it’s everywhere. The news last week was littered (once again) with WikiLeaks. In
Continue readingYour 2011 Digital Marketing Reboot
Just how serious is your business about the digital channels? Any other year, I may have used the words “online
Continue readingThe Big(ger) Marketing Shift
If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingTurning Branded Contests Into Branded Content
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to
Continue readingThe Time Is Ripe For A Chief Marketing Technologist
Think about where the world of business is. Think about how much Marketing has changed. Think about how much of
Continue readingMaking Customers Attack
If there’s one thing brands hate, it’s when customers attack using Social Media. There’s no doubt that using Social Media
Continue reading4 Ways To Not Reek Of Desperation
When you’re desperate it’s hard to win business, get that job, market a product or do anything (like find a
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