If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingTag: online community
Decisions, Decisions, Decisions
The problem is no longer quality or quantity. The problem is now choice. In the old world, before the Social
Continue readingMaking Customers Attack
If there’s one thing brands hate, it’s when customers attack using Social Media. There’s no doubt that using Social Media
Continue reading7 Things That Blogging Does
Seven years ago (2003), I posted my first Blog post here. The day would have slipped by had someone not
Continue readingThe Internet Is Your Media Lab
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While
Continue readingTV Worth Checking Into
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama‘s election in 2008, many people link
Continue readingThe Best Way To Grow An Audience And Build Your Community
Is it a Facebook page? Is it Twitter? Is it posting a video to YouTube? What about creating a Blog?
Continue readingIt's A Cultural Thing (You Wouldn't Understand)
"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You’ve heard
Continue readingComments And Conversations
How much value does the comments section of a Blog add to your Social Media experience? Before even getting into
Continue readingGhost Blogging And Last Rites
If there’s one debate that never gets tired, it’s the one about Ghost Blogging. We’ve come to this strange intersection
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingWhen Not Responding Online Is The Right Response
The common online rhetoric is to respond to everything that is being said about your brand. That could be a
Continue reading500 Million
Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people
Continue reading4 Ways To Not Reek Of Desperation
When you’re desperate it’s hard to win business, get that job, market a product or do anything (like find a
Continue readingUse Your Brain
You probably learned this lesson early on in your education: check your sources. Here’s a shocker: Wikipedia is going to
Continue readingPresentist
Where is all of this Social Media and Internet stuff heading? That is – without question – the #1 question
Continue readingWhen The Web Is Considered An Inferior Media
Going back a few years, the Internet was not considered a credible media source. That changed, but it’s changing again.
Continue readingIt Is What It Is And It Does What It Does
Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may
Continue readingYou Are Free To Try Everything
While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let’s also not
Continue readingThe Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can
Continue readingMarketing In Twenty Minutes (Or Less)
Let’s face it, when it comes to getting things done, most people want to do it either quick or easy
Continue reading
Never another podcast episode or article 