When Andy Sernovitz talks, people listen. Afterall, he is the person who created the Word of Mouth Marketing Association. Sernovitz
Continue readingTag: online community
What Should I Do Online?
It’s been nearly two decades since I’ve been using the Internet as a both a communication and marketing channel. Over
Continue readingSearch Engine Optimization Vs. Social Media Optimization
"You don’t control your homepage… Google does." Avinash Kaushik (Analytics Evangelist at Google, author of Web Analytics – An Hour
Continue readingFive Reasons Why This Blog Is A Failure
If you have a Blog, it’s hard not to pay attention to lists that rank Blogs. It’s hard not to
Continue readingThe New Face Of Facebook
Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook
Continue readingThe Purpose Of Podcasting
Podcasting is not going replace radio, but that doesn’t make it any less interesting, powerful or compelling. Besides, radio is
Continue readingWhat Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many
Continue readingUnlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of
Continue readingThe Audacity Of Asking
When you ask somebody to do something, it’s always wise to consider whether or not you have the Social Capital
Continue readingMoving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around
Continue readingThe Power Of Engagement And Blog Comments
Engagement is not an absolute. There are many layers and ways to engage. Your engagement may not be my engagement.
Continue readingThe Future Of Social Media
It’s not enough to just be working with Social Media for most brands, they’re also looking to build community… but
Continue readingThe End Of Big Website Builds
If you thought fragmentation was changing the way a brand buys media, just wait until you see what it’s going
Continue readingThe Pulse Of Content
How often should you tweet? How often should you Blog? How long should a Podcast be? How many friends should
Continue readingPersonal Branding R.I.P.
The concept of Personal Branding has lost it’s way. It’s becoming less and less personal. Personal Branding seemed to be
Continue readingThere Is Nothing Wrong With Making Money
For some reason, no one in Social Media is really allowed to make any money. It’s verboten. It’s against the
Continue readingBaby Boomers Love Facebook (And All Of The Other Online Goodness)
One common misnomer is that Social Media and the Internet is a place for kids, teens and university students exclusively.
Continue readingDealing With People Who Are Dealing In Social Media
If you could tell the Human Resources department your Top 10 dos and don’ts of Social Media for current and
Continue readingWhat A Website Will Be… And Never Be
There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
Continue readingThe Crowd-Sourced Menu
Technology, Social Media and the power of online social networks is a very healthy concoction to help you accomplish your
Continue readingHow Journalism Survives New Media (By Saving Itself)
Just because newspapers are suffering, it does not mean that Journalism is dying (far from it). That being said, we
Continue reading
Never another podcast episode or article 