A brand has always been about the collective emotion and attachment a group feels about a product or service. It’s
Continue readingTag: online community
It Was Impossible To Get A Conversation Going
"It was impossible to get a conversation going, everybody was talking too much." – Yogi Berra. Rob Walker – the
Continue readingTwitter For Business Works
Twitter is an essential business tool if you build community and trust. Most companies can’t see beyond, "how do we
Continue readingVideo Online Does Not Click
With close to ten billion videos being viewed online every month and the average person watching close to eight hours
Continue readingTwitter Is The Ultimate Tease… Does Your Content Tease?
If you want traffic you have to be a sensationalist. If you’re not making National Enquirer tinged headlines or content,
Continue readingDelete This
Would you mind if this Blog post was deleted? Would you mind if your comments were deleted? Would you mind
Continue readingYou Can't Buy Community
It’s not possible for your brand to sell anybody anything in an online social network. (unless all you’re doing is
Continue readingThe Ultimate Digital Marketing Course
The problem with Digital Marketing is that it can’t be taught at the university level. Between trying to find educators
Continue readingThe Agency Of The Future Is…
The Agency of the future is the Digital Marketing Agency of today. (but that’s not how they spin the news).
Continue readingPodcasting From The Heart, The Music Business, PodCamp Montreal And Two Very Special Guests
PodCamp Montreal is a mere five weeks away. It’s happening on September 20 – 21, and like most unconferences (where
Continue readingHow To Prove The Value Of Social Media
I’m very lucky. I get all kinds of cool emails, direct messages via Twitter and messages on Facebook. People ask
Continue readingIn Praise Of Slow
Marketers want everything (more sales, more brand awareness, more recall, more word of mouth and more) and they want it
Continue readingHow To Keep Score In Social Media
There are some debates that never have a clear "winner." How to measure success in the Social Media channel looks
Continue readingMy Conversation Can Beat Up Your Conversation
Have you ever wondered why so many Bloggers and people interested in creating content online obsess and constantly refresh their
Continue readingThe Age Of Conversation
Last year, I missed the boat in contributing to an online book/project called, The Age of Conversation. It’s an assortment
Continue readingAn Idea Whose Time Has Come – National Digital Media Day
I wonder how quickly I would have found out about National Digital Media Day were it not for Twitter? I
Continue readingEven If You Don't Have Kids, You Better Pay Attention To Grand Theft Auto
It was just confirmed that Grand Theft Auto IV, which was released on April 29th, 2008, has shattered every single
Continue readingThe Viral Expansion Loop
What’s the difference between Viral Marketing and something new called the Viral Expansion Loop? "It’s a type of engineering alchemy
Continue readingShop.org Online Marketing Workshop – Web 2.0 University Curriculum
There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in
Continue readingHow To Get On Someone's Blogroll
How many requests a day do you get from other Bloggers requesting you to put their Blog on your Blogroll?
Continue readingWikipedia Is More Charming Than Ever
Mass collaboration will get your organization to think differently and help you create engaging Consumer experiences. You’ve heard that before.
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Never another podcast episode or article 