If the comments following this post or any others were gone, how much of a difference would that make? Last
Continue readingTag: online conversation
Do Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingThe End Of Conversation
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at
Continue readingSharing Is Caring (And Selling)
What makes media a social media? There’s a long-standing answer to this question. For some, it seems both obvious and
Continue readingConsumers Control The Brand (And Other New Media Myths)
Marketers don’t control their brand… the consumer does. It’s been the battle cry of Social Media enthusiasts since The Cluetrain
Continue readingDrunk On The Social Media Kool-Aid
It’s hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse
Continue readingHow to Recover From Social Media Blunders
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It’s something that
Continue readingYour 2011 Digital Marketing Reboot
Just how serious is your business about the digital channels? Any other year, I may have used the words “online
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingMaking Customers Attack
If there’s one thing brands hate, it’s when customers attack using Social Media. There’s no doubt that using Social Media
Continue reading7 Things That Blogging Does
Seven years ago (2003), I posted my first Blog post here. The day would have slipped by had someone not
Continue readingIs Social Media Right For Every Business?
A great man once said, "Do or do not; there is no try." Fine, it wasn’t a great man, but
Continue readingComments And Conversations
How much value does the comments section of a Blog add to your Social Media experience? Before even getting into
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingBrands Are Terrible At Twitter (Brands Are Terrific At Twitter)
If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it
Continue readingOn Being A Curmudgeon
When has a curmudgeon ever really done well in Marketing? Twitter, Facebook, YouTube, and especially Blogs have a very magical
Continue readingThe White Canvas
We all have the same opportunities. We all have the same channels. We all have access to the same people.
Continue readingWhy Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either)
One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at
Continue readingWhen It Comes To Online Social Networks, Maybe We Have It All Wrong
How many friends do you have? How many people are following you? How many people subscribe to your Blog? What
Continue readingResponding To The Conversation
What if everything just went quiet? If you close your eyes and cover your ears, does it all just go
Continue readingOpen
Today was a very special day. It was more than simply watching history in the making. Change became more than
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