It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief
Continue readingTag: online creative
Online Advertising's Greatest Trick
The greatest trick the Devil ever pulled was convincing the world he didn’t exist. The greatest trick online advertising ever
Continue readingLooking Beyond The Banner Ad
Banner advertising never had a chance. And that’s not a cynic of advertising talking, but rather someone who spent the
Continue reading