What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingTag: online experience
A More Elegant Question About The Future Of Retail
2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me.
Continue readingThe End Of Privacy… The Beginning Of Personalization
Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
Continue readingTechnology Removes Technology
What do you make of the meteoric rise of the iPhone and iPad? People will talk about the cool factor,
Continue readingThe Wisdom Of One
Do you think that Social Media can fuel innovation? It’s a topic that Francisco Dao tackled in The Washington Post
Continue readingThe Truth About Display Advertising (And Why Consumers Hate It)
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that
Continue reading5 New Business Books That You Should Read (But Probably Never Heard Of)
There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business
Continue readingIn Praise Of Lazy
As excited as you and I are about Digital Marketing and Social Media, don’t ever lose sight of the fact
Continue readingSearch Engine Optimization Vs. Social Media Optimization
"You don’t control your homepage… Google does." Avinash Kaushik (Analytics Evangelist at Google, author of Web Analytics – An Hour
Continue readingFour Current Trends That Will Change Marketing Forever
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingGiving Till It Hurts
At what point do you stop giving and start taking? At what point are you no longer serving the community
Continue readingThe Lesser Of Two Evils When It Comes To Digital Marketing
In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public’s best interests.
Continue readingQuickly Moving Beyond The Web Browser
Over the past few years a lot of the talk about the development of the Internet has been around wi-fi
Continue readingWhy Behavioral Targeting May Not Be The Future Of Online Advertising
Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along
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