If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The
Continue readingTag: online marketing
Mass Media – Mass Destruction
It is not just about the music industry. Television is feeling it. Radio is feeling it. Magazines are feeling it.
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingNew Business Models
There are lots of little ways to tweak your business and how you market it using the many online channels.
Continue reading6 Brilliant Business Books That Are Highly Underrated
Not all of the best business books make it to the best-seller’s list. There are gems that have sold a
Continue readingPixelated – Your New Business Conference Starts Now Online
Pixelated is a free full-day online conference with some of the world’s leading speakers on the topic of how business
Continue readingThe Ultimate Digital Marketing Course
The problem with Digital Marketing is that it can’t be taught at the university level. Between trying to find educators
Continue readingSpam Works – Sad But True
Is the amount of Spam you’re getting bringing your online depression to new heights? I’m getting it too. Spam –
Continue readingLike It Or Not, Your Website Is Part Of Your Company (And A Big One)
Preliminary note #1: this is not a customer service rant. Preliminary note #2: I love these types of stores (I
Continue readingLooking For Female Entrepreneurs Who Have Used Social Media And/Or Digital Marketing Successfully
As I slam through writing the upcoming Six Pixels of Separation book (Grand Central Publishing – Fall 2009), I am
Continue readingTwist Image Toronto – Let's Twist Again
It has been a "done deal" for some time now and people have asked if Twist Image will, indeed, have
Continue readingIn Praise Of Slow
Marketers want everything (more sales, more brand awareness, more recall, more word of mouth and more) and they want it
Continue readingThe Long And The Short Of The Long Tail
I’ve said it before and I’ll say it again: "ain’t nothing like having something think and chunky to read over
Continue readingPrime Time Is All The Time
The New York Times ran an article today titled. In the Age of TiVo and Web Video, What Is Prime
Continue readingInstead Of "What?" Ask "Why?"
Whether it’s in meetings for client work, business development opportunities, speaking to a group of people, or doing some kind
Continue readingCommunications And Conversations Are Not The Same Thing
I’ve spent the past few days speaking at two very different Government events (one in Ottawa and one in Toronto).
Continue readingSo, Who, Exactly Is Buying Stuff Online?
That used to be the common mantra when attending online marketing conferences. The questions surrounding the demographics of online shoppers,
Continue readingShop.org Online Marketing Workshop – Web 2.0 University Curriculum
There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in
Continue readingGeek Dinner Montreal – April 15th With Special Guest Avinash Kaushik
Geek Dinner Montreal is happening on Tuesday, April 15th, 2008 with a very special guest. Avinash Kaushik is the author
Continue readingShould Your Marketing Stink?
Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark?
Continue readingSearch Engine Optimization, Affiliate Marketing And Other Deep Dark Secrets
Fact: if people can figure out a way to make more money, they will. And, it doesn’t matter if it’s
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