Dear Brand Leaders, The time has come. I’ve been patient. Your consumers have been patient. Enough is enough. The discrepancy
Continue readingTag: online media
Why Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingThe Misery Of Monetization
Do you know which brands struggle with monetization? It’s not a trick question and the answer is pretty obvious: any
Continue readingThe Marketing Problem Is Simple: There Are Too Many Ads
As a brand, do you find it hard to put your message in front of the right audience? This used
Continue readingLeaving Facebook
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook‘s historical initial public offering,
Continue readingIs PowerPoint Making Us Stupid?
How many mindless presentations have you sat through in business and life? How many numbing slides have you had to
Continue readingThe Myth Of Reciprocity And The Social Life Of Brands
I follow you. You follow me. Right? No. Not really. If you dig deep into the dynamics of relationships, conversations
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingContent Pays
Here’s a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything
Continue readingThe Saddening State Of Mass Media
There has been a lot of talk – both in traditional and online media – about the Government’s desire to
Continue readingQuickly Moving Beyond The Web Browser
Over the past few years a lot of the talk about the development of the Internet has been around wi-fi
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingHot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue readingChris Anderson – The Long Tail And Why Free Is A Viable Business Model
InfoPresse Magazine held their their inaugural InfoPresse 360 event today in Montreal on the topic of new business models. While
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