This week I started my digital subscription to The New York Times. It’s not what you think. I did not
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Does Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingMaybe You Should Quit New Media
If you think it’s dumb, don’t do it. Not many marketing professionals are willing to do that. Recently, I saw
Continue readingThe Small Wins From Social Media
Big brands are trying to make big moves in social media. There is an arm’s race – of sorts –
Continue readingThe Me Media
What makes the New Media interesting? For some, it’s the many new voices who can now find an audience. Whether
Continue readingBuying A Newspaper And Free News
Would you buy a newspaper? When word got out that the Montreal Gazette was being put up for sale along
Continue readingHot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
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