It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
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Tag: online publisher
Fake Traffic, Bots And Faker Websites
Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about
Continue readingWhy Popular Science Killed Their Comments And The Huffington Post Should Too
If the comments following this post or any others were gone, how much of a difference would that make? Last
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingDesigning A Better Website
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingYou Must Read This!
What has become of the words that we read? There are many converging forces that could lead you to believe
Continue readingWhy Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingThe Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
Continue readingIn The Age Of (Digital) Anxiety
Are you stressing out? In a world of global economic instability, a deplorable job market, the digitization of everything, Occupy
Continue readingHow To Start A Blog In 2012
Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There’s a Blog about
Continue readingAre Those Robots or People Clicking on Your Site?
The robots have landed. It should come as no surprise to you that some of the traffic to your websites
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingOnline Advertising's Greatest Trick
The greatest trick the Devil ever pulled was convincing the world he didn’t exist. The greatest trick online advertising ever
Continue readingThe Fleeting Value Of Content
Most content screams into an empty universe. It’s nice to create content with the intent of reaching a broad and
Continue readingLooking Beyond The Banner Ad
Banner advertising never had a chance. And that’s not a cynic of advertising talking, but rather someone who spent the
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue readingWhy Behavioral Targeting May Not Be The Future Of Online Advertising
Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along
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