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The Long Tales – The Best In Business Innovation Content – Issue #3

Welcome to the 3nd edition of The Long Tales – the best in business innovation content. If you believe that

Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future

What is the number one reason that a customer is loyal to a brand? Some might think that it’s all

**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"

Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly,

It sounds like the set-up to a bad joke, but this is no laughing matter. As Amazon continues to grow,

What makes media a social media? There’s a long-standing answer to this question. For some, it seems both obvious and

The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does

Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and