Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
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The End Of Showrooming (And Webrooming)
We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming
Continue readingBe Nice When You Say Bad Things Online
Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could
Continue readingThere's No Patience In Business
Don’t slow down. Don’t stop. There is a massive chasm that still exists between the world of business and the
Continue readingWhat Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many
Continue readingBaby Boomers Love Facebook (And All Of The Other Online Goodness)
One common misnomer is that Social Media and the Internet is a place for kids, teens and university students exclusively.
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